![]() ![]() ![]() The Romans’ idea of wine regions was very similar to our modern concept of Cru in this sense, Ager Falernus was probably the first wine Cru in the world. This region lays in the north of Campania, Italy, specifically in a small area in the province of Caserta. Ager Falernus: the first wine Cru in the worldīut where did this legendary wine come from? the production of Falerno wine was limited to a small region known at the time as Ager Falernus. The divine wine would come to be named Falerno, after the name of the old man it was originally donated to. The divinity of wine Bacchus, during a trip, asked Falerno to host him, but he didn’t reveal his divine nature.īacchus was so moved by the hospitality and benevolence of the old man that he decided to give him a gift: when Falerno woke up in the morning he was sorrounded by amphorae full of the sweetest wine he had ever tasted, and the whole region was covered in beautiful, blooming vines. The legendary origin of Falerno wineįalerno wine was so highly priced that the Romans believed it was created by the God of wine himself: according to legend, Falerno was the name of an old man that lived in the Falerno wine Cru. One of these graffiti, advertising the prices of a Roman time “wine-bar”, says: “ For one coin you can drink wine for two, you can drink the best for four, you can drink Falerno”.īut what is this Falernian wine (Falerno)? And why is it worth so much more than regular wine? Falerno wine was one of the best wines in Ancient Rome and, along with its prestigeous competitor Caecuban wine, the most celebrated by Roman writers, politicians and even Emperors. Since the dawn of time, people have tried to attract new customers, and there’s probably no place in the world where this is more evident than the city of Pompeii covered in volcanic ash for 1500 years, many details that would have been otherwise lost were preserved – notably, its many Roman-time graffiti. If you think advertising & marketing for wine is a modern practice, you may want to think again.
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